DARK ROMANCE: Alexander McQueen on Wednesday unveiled its fall 2026 campaign, which channels noir desire and stars the brand’s longtime muse Karen Elson, as well as models Paloma Elsesser, Jacqui Hooper and Xiao Wen.
Shot by Glen Luchford, the images serve as a moody and cinematic extension of the fall collection, which showed during Paris Fashion Week in March. The brand’s creative director Seán McGirr questioned appearances with a troubling display of Hitchcock-style glamour.
Xiao Wen stars in McQueen fall 2026 Campaign
McGirr is a film buff, just like the late Lee Alexander McQueen. The designer said his fall collection was influenced by Hitchcock and also by “Safe,” Todd Haynes’ cult movie starring Julianne Moore as a wealthy housewife suffering from an inexplicable illness that makes her terrified of her surroundings.
The models took up the challenge not only to showcase the new clothes, a blend of Savile Row-inspired polished tailoring, Carnaby Street cool and boudoir accents, but also to play the heroines who struggle between “Perfection and paranoia” through staged scenes that reflect a similar kind of unease similar to Moore’s five-star performance in “Safe.”
