MILAN — Prada is strengthening its long-standing ties with the world of cinema with its latest advertising campaign.
For its fall 2026 images and flanking videos, the company tapped Academy Award-winning filmmaker Barry Jenkins to direct a young cast of international actors including Hunter Schafer, Troye Sivan, Chen Haoyu and Kelvin Harrison Jr.
The visuals invite viewers into scenes of domestic intimacy and private moments, in sync with Miuccia Prada and Raf Simons’ intention of enhancing the extraordinary within the ordinary expressed in the brand’s fall 2026 women’s and men’s collections.
Kelvin Harrison Jr. in the Prada fall 2026 ad campaign.
Courtesy of Prada
