Top 5The top 5 brand TikToks marketers need to know about right nowIn this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and influencer Jake Shane channels his inner Nicole Kidman. GFByGillian Follett
Twix’s singing ventriloquist dummies headline new vaudeville-style ad
adam&eve\TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.
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