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The ad also stars Tyla, the fashion brand’s new global ambassador.

by Julia Walker August 11 2026

“Water” singer Tyla, Time 100 creator Bretman Rock and Subway Takes founder Kareem Rahma play hide-and-seek in New York City for Kate Spade New York’s Fall 2026 ad.

The fashion brand announced Tyla as its global ambassador on Tuesday and tapped 10 content creators for its “Spark Something Beautiful” spot promoting its Duo Mini shoulder bag.