Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.
Whoop, the health-tracking wearable brand, is putting Cristiano Ronaldo at the center of a new global campaign from indie agency Flower Shop that explores the connection between elite athletic performance and biometric insights.
Titled “In the Blood,” the effort arrives during the FIFA World Cup (Ronaldo and Portugal play today), with short films rolling out across broadcast, digital and social.
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Can Portugal Make a World Cup Run Amid the Ronaldo Circus?
