Cristiano Ronaldo hasn’t set foot in Toronto since August 2009, when Real Madrid rolled through for a friendly against Toronto FC. That’s about to change, and the crypto market is paying attention.
Portugal faces Croatia in a FIFA World Cup 2026 Round of 32 match on July 2, bringing one of the most commercially potent athletes on the planet back to Canadian soil.
The Ronaldo-Binance pipeline
Ronaldo’s crypto footprint isn’t new or accidental. He partnered with Binance back in June 2022, and the collaboration has produced multiple NFT collections launched exclusively on Binance’s marketplace.
The collections, including CR7 and ForeverSkills, gave holders access to exclusive content and experiences tied to Ronaldo’s brand.
