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Behind every thriving kiosk, growing food brand, and loyal customer base at SM Supermalls is an entrepreneur chasing a dream.
Across the Philippines, Micro, Small, and Medium Enterprises (MSMEs) make up more than 99% of registered businesses and remain one of the country’s strongest drivers of economic growth, job creation, and innovation. Yet for many entrepreneurs, one challenge remains constant: gaining access to customers and opportunities that can help their businesses grow.
This is where SM Supermalls, through its SM for MSMEs program, continues to make a difference.
Since its launch in March 2024, the program has supported more than 2,800 unique MSMEs across over 80 SM malls nationwide, generating over 60,000 booth activations and mounting more than 70 partner bazaars and trade fairs. Most importantly, 90 MSMEs have successfully transitioned into regular mall tenants, demonstrating how the program serves as a pathway for entrepreneurs to scale their businesses and build long-term success.













