What it takes to grow an MSME in E-Commerce: Two founders on learning, adapting, and building for the long term

Building a successful business takes more than one good idea. As industries evolve, customer needs become more diverse, and unexpected challenges arise, business owners are often pushed to rethink how they grow.

Through Shopee, the founders of Tech Smart Philippines and Samara Baby & Kids share how continuous learning helped them grow their businesses

For Christopher Bautista of Tech Smart Philippines and Jennalyn Indigado of Samara Baby & Kids, growing an MSME on Shopee has been a continuous process of learning, adapting, and responding to customers’ changing needs.

Christopher and Jennalyn are both experienced Shopee sellers and members of the platform’s Seller Expert Panel, a group that brings together experienced MSMEs with proven expertise in building and growing businesses on Shopee. Their stories show how Shopee supports MSMEs beyond providing a place to sell. Through seller education, platform tools, campaign opportunities, and account management support, the platform helps entrepreneurs keep learning as their businesses grow.

Reinventing after uncertainty