Two founders weigh in on learning, building, and adapting, to grow an MSME in e-commerce

Editor’s note: This press release is sponsored by Shopee and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

Building a successful business takes more than one good idea. As industries evolve and customer needs change, business owners must continuously rethink how they grow.

For Christopher Bautista of Tech Smart Philippines and Jennalyn Indigado of Samara Baby & Kids, growing an MSME on Shopee has meant continuously learning, adapting, and responding to customers’ changing needs.

Their stories show how Shopee supports MSMEs beyond providing a place to sell. Through seller education, platform tools, campaign opportunities, and account management, Shopee supports entrepreneurs as they grow.

Reinventing after uncertainty