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How the founders of Cacao Culture built a thriving business through collaboration, and not competition
Editor’s note: This content is sponsored by Shopee and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
In business, success is often taken as a contest among those who can move faster and outthink, out-strat, and outwork the competition. But for Cacao Culture founders Ken and Shiela Reyes-Lao, growth does not always mean getting ahead of everyone else. Sometimes, it means helping an entire ecosystem move forward together.
Their story is featured in Shopee Kultura+ presents Grit Expectations, a docuseries by FEATR that spotlights Filipino MSMEs turning Filipino craftsmanship into meaningful livelihoods.
