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As more Filipino MSMEs grow their online businesses, many are also dealing with the day-to-day demands that come with more orders. With an increase in order volume, the work of packing, shipping, and managing returns can begin to compete with the work that actually builds the business, leaving less room for the decisions that move a business forward.
For Em Uy-Taclibon, that challenge was familiar. Owner of Filipino-Made Cast Iron, a one-woman cookware business based in Davao that sources cast iron products from Cebu, she managed fulfillment on her own: order packing, shipment coordination, and inventory tracking, on top of running the business day-to-day.
“Nagpo-promote, nire-record sa inventory, nakakaubos ng oras, tapos kapag dumadami ang orders, ako pa rin ang nagbabalot.” shares Em. “Mabigat ‘yung products ko, kaya umaabot ng halos 15 minutes ang pag-pack ng bawat isa. Do’n ko na-realize na kailangan ko na talaga ng tulong.” Em’s story is one many growing sellers can relate to. As order volumes increase, the work behind each sale can become harder to sustain. At the same time, buyer expectations continue to rise, with online shoppers expecting the same delivery speed, order accuracy, and returns experience from a small seller as they do from a major retailer
