Most MSME founders have hit the same wall at some point: the idea is ready, the market exists, but going online feels like it demands a team they do not have and a budget they cannot justify.
At the grand finale of MSME Sparks 2026, held on June 26 at ITC Gardenia, Bengaluru, this is exactly the friction that Giedrius Zakaitis, CEO and Chief Product and Technology Officer at Hostinger, chose to take apart.
In a fireside chat moderated by Shivani Muthanna, Senior Director and Head of Video, Content Partnerships at YourStory, Zakaitis named three barriers that have historically held small business founders back: capital, capability, and confidence.
Two of them, he argued, no longer apply.
"The capability barrier got removed completely with AI, because now we can do the same.
