No matter how big SM grows, it's the Filipino communities that bring the supermall chain to life.
Editor’s note: This press release is sponsored by SM Supermalls and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
Customers continue to be the transformation driver for SM Supermalls.
Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.
“Filipinos kept showing up for family, passions, and the moments that matter,” said Steven Tan, president of SM Supermalls. “SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of ‘My SM’–evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most.”
