For the 2nd year in a row, leading global brand valuation consultancy firm, Brand Finance has recognized SM Supermalls as the Strongest Brand in the Philippines.
For its customer, community, and advocacy-driven efforts, SM earned a top Brand Strength Index (BSI) score of 95.3 out of 100, exceeding its rating in 2025 and retaining its prestigious AAA+ rating in the Philippines 50 2026 report.
“Our obsession in satisfying our customers drives us to keep innovating,” said SM Supermalls President, Steven Tan. “Their receptiveness to what we do keeps us agile in implementing newer and bolder approaches that enhance the experiences they discover in our spaces.”
Three Distinct Areas Innovating Customer Experience
The recognition from Brand Finance highlights SM Supermalls’ enduring connection with Filipino consumers further strengthened by strategic pillars: Maxed Out Experiences, Personalized Engagement, both enhanced by Brand Purpose – all anchored on the deep brand love that Filipinos continue to have for SM.
