MANILA, Philippines — SM Supermalls expects a stronger Christmas season this year as robust tenant demand and new entertainment offerings give the mall operator confidence that consumer activity will remain healthy through the final months of 2026.
SM Supermalls president Steven Tan said in its mid-year business review on Tuesday that the company was “very optimistic” about the holiday season, citing the positive performance of its malls during the first seven months of the year.
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“Yes, definitely. We’re very optimistic about it. It has always been positive,” Tan said when asked whether SM expects a better Christmas season compared with last year.FEATURED STORIES








