LONDON: TikTok has launched Symphony Agent, an AI tool that automates campaign creation for advertisers, alongside a range of new advertising products now available to businesses across the Middle East and North Africa.
The announcements were made at Cannes Lions 2026, where Symphony Agent was introduced in a global launch.
Built with what the company describes as “cultural intelligence,” the tool generates video content, identifies relevant creator material and suggests creators based on an advertiser’s goals and data drawn from trending content on the platform.
It is integrated across TikTok’s Symphony Creative Studio, Content Suite and TikTok One — the “all-in-one TikTok creative platform” which connects brands, creators and agencies in one place.
“With Symphony Agent, brands can move seamlessly from audience insights to creative concepts, and from content creation to measurable impact, faster than ever before,” said Shadi Kandil, general manager of global business solutions in the Middle East, Turkiye, Africa, Latin America, Central and South Asia at TikTok.
