TikTok brings agentic AI, new ad tools to MENA brands at Cannes Lions 2026

LONDON: TikTok has launched Symphony Agent, an AI tool that automates campaign creation for advertisers, alongside a range of new advertising products now available to businesses across the Middle East and North Africa. The announcements were made at Cannes Lions 2026, where Symphony Agent was introduced in a global launch. Built with what the company describes as “cultural intelligence,” the tool generates video content, identifies relevant creator material and suggests creators based on an advertiser’s goals and data drawn from trending content on the platform.

Raccontata daarabnews.com