UBE COMPOSITE IMAGE FROM INQUIRER FILES
MANILA, Philippines — The government is moving to institutionalize the Philippine ube industry to capitalize on a surging global “purple gold rush.”
To shape its long-term strategy, government officials tackled in a recent meeting the creation of a Steering Committee and Technical Working Group that will serve as the sector’s coordinating backbone.
Among others, the proposed body would define the official scope of ube (scientific name: Dioscorea alata), standardize raw and processed products, and harmonize quality requirements across agencies and exporters.
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