Ube jams, the ube ‘aesthetic’, ube in cocktails, and the future for ube
Hey trendsetters,
Starchy, sweet, and visually striking. When was the last time you saw ube? Did you know that the Philippines is home to a wide variety?
Have you ever heard of Zambal, the ever-adaptive and reliable ube from Zambales? What about Sampero, which you’ve probably tasted in the latest ube dessert you’ve tried? It turns out that we’ll never run out of ways to know ube, as our country is home to multiple varieties of the purple yam.
Apart from being a fiesta staple or your barkada’s Baguio trip pasalubong (ube jam, anyone?), ube has taken more forms beyond food — nail colors, perfume, and even luxury makeup, among others.
