Cultural tours gain popularity as travelers seek lower-cost alternatives
Özge Esen- ISTANBUL
The number of travelers seeking alternatives to traditional beach holidays is increasing, with experience-focused travel preferences and budget concerns driving demand for cultural tours.
Industry representatives said demand for such tours has risen around 20 percent from a year earlier, as they offer the opportunity to visit multiple destinations at roughly 50 percent lower cost than seaside vacations.
People from the tourism industry said travelers looking to spend less on vacations while visiting several destinations on a single trip are increasingly choosing cultural tours.
