Russian travel agencies turn focus to southeastern tourism

MARDİN

Leading Russian travel agency owners and tour operator representatives have announced plans to market southeastern Türkiye as a major new cultural destination, moving beyond the country’s traditional beach resorts after wrapping up a state-sponsored promotional tour of Mesopotamia.

Organized by the Turkish Tourism Promotion and Development Agency (TGA) under the Culture and Tourism Ministry, the familiarization trip covered the provinces of Gaziantep, Şanlıurfa, Mardin and Diyarbakır.

As part of the tour, aimed to promote southeastern Türkiye’s historical and cultural heritage abroad, the Russian tourism professionals visited major landmarks and cultural sites across the region.