Apple raised prices on many of its products today, and not by small amounts. But today’s price increases likely aren’t the only ones planned, as a statement Apple gave to the press hints at more changes coming.
Apple cites need to ‘begin raising prices,’ implying today’s increases are just the first move
In a statement Apple gave to numerous outlets, including Bloomberg, the company said:
“We have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac.”
The key phrases there being “we need to begin raising prices” and “including today’s increases” (emphasis added in both quotes).
