The initiative raises questions about European AI rules
Oscar-winning actress Cate Blanchett on Tuesday evening launched a tool in the European Parliament that will allow people to declare if, and under what conditions, they want AI systems to use their likeness.
The initiative fits into longstanding debates about AI models that use people’s identities or work without permission. Creatives such as authors, composers and writers have been up in arms since the tech went mainstream, suing AI giants like OpenAI and calling for new rules to at least force them to the negotiating table.
“The idea that a person’s identity can simply be extracted, copied, and read, deployed by a machine without their permission, is not only a technical question. It is a moral one,” Blanchett said on Tuesday.
The Australian actress was flanked by American creative figures, including director Steven Soderbergh, another Oscar winner, and musician Nick Hexum, as well as European lawmaker Eva Maydell.
