25/06/2026 - 14:49 GMT+2
Every major technological revolution brings unpredictable consequences that are hard to come to terms with. In the case of artificial intelligence, the debate among artists no longer revolves around whether it should exist but how it should be used.
Javier Bardem has repeatedly made clear his criticism of this technology because, in his view, it has an enormous capacity to manipulate reality. Now he's joined fellow actor Cate Blanchett, a driving force behind a project called rslmedia.org and its new free online platform which acts as a human consent identifier.
This week, RSL Media, co-founded by Blanchett with Nikki Hexum, Doug Leeds and Eckart Walther, launched a new tool allowing any artist to record to what extent their face, voice, movements or even ideas are being transformed by AI.
Artists or content creators simply have to register to verify their identity and state their level of consent, set out in three colour-coded tiers: green, permitted; yellow, use under certain conditions, such as payment; and red, forbidden. This creates a database of practical information that can be used by machines on a large scale.
