Ketch Recognized as Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack Report
Ketch fuels success in Privacy & Consent through collaboration with Snowflake AI Data Cloud
Ketch, the AI Privacy Company, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Privacy & Consent Leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
"Permissioned data is the foundation every AI initiative is built on. With 3,500 customers and 68 billion consent transactions a month, Ketch delivers permissioned data at a proven scale,” said Tom Chavez, Co-founder and CEO of Ketch. "Our integration with Snowflake gives marketing teams a direct path to first-party data that's compliant, connected, and ready to activate."
