Acxiom Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Acxiom fuels success in Identity & Onboarding and Collaborationwith Snowflake AI Data Cloud
Acxiom, the connected data and technology foundation for the world’s leading brands,today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a “Leader” in Identity & Onboarding and “One to Watch” in Collaboration in Snowflake’s The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise report. Acxiom was recognized in Snowflake’s report for identity and data solutions embedded in Snowflake’s AI Data Cloud and data clean room innovation, which includes an expanded collaboration with Snowflake.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy, and trust.
