Amperity Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Amperity helps brands turn trusted customer context into real-time decisions and action through its collaboration with Snowflake AI Data Cloud
Amperity, the AI-powered Customer Data Cloud, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Leader in Data and Identity in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Amperity was identified in Snowflake’s report as a Leader in the Data and Identity category for helping organizations unify fragmented customer data into trusted, AI-ready customer profiles that power real-time decisioning and action.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
