Iterable Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Iterable fuels success in Activation and Delivery through collaboration with Snowflake AI Data Cloud
Iterable, the AI customer engagement platform, today announced at Cannes Lions 2026 that it has been recognized for the fourth consecutive year by Snowflake, the AI Data Cloud company, as a Leader in the Activation and Delivery category in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Iterable was identified in Snowflake’s report as a leader in Activation and Delivery for enabling real-time customer engagement, personalization, and cross-channel activation powered by governed data.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are enabling AI to move beyond assistance to decisioning and action across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
