ZoomInfo, Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
GTM.AI, powered by ZoomInfo's context layer for AI-driven go-to-market, brings ZoomInfo data and agents to revenue teams running on Snowflake AI Data Cloud
ZoomInfo today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. ZoomInfo was identified in Snowflake’s report as a “One to Watch” in the Data & Identity Categoryfor the Modern Marketing Data Stack.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are enabling AI to move beyond assistance to decisioning and action across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
"Revenue teams are rebuilding their stack around AI agents, and they need a data layer that those agents can actually call. GTM.AI is powered by the GTM context layer for ZoomInfo — our audiences, signals, and skills exposed through MCP, APIs, and the marketplace, governed on Snowflake when our customers live there. The ‘One to Watch' recognition tells us we're building on the right surface."
