Ferrari has denied reports that dealers are pressuring customers to buy the new all-electric Luce.
Chief Marketing Officer Enrico Galliera said the Luce is aimed at a different customer demographic.
Despite ongoing rumors, Ferrari says demand for the Luce is meeting expectations.
A month after the debut of the much-discussed Ferrari Luce—the Marenello's first electric vehicle—rumors continue to swirl. The latest report, published by Bloomberg, claimed that some dealers were pressuring customers to place orders for the Luce to avoid losing their top-client status or jeopardizing future access to Ferrari's most exclusive limited-run models.
But that's simply not the case. Ferrari Chief Marketing Officer Enrico Galliera directly denied those claims in an interview with our colleagues at Automoto.it, offering a straightforward response.
