Ferrari’s global marketing director is ‘very pleased’ with the strong reactions to the Luce.
The company did not expect the ‘magnitude’ of reactions.
Ferrari’s first battery-electric vehicle has been quite controversial since its late-May debut.
The Ferrari Luce has elicited strong reactions since its late-May debut. It looks unlike anything the automaker has ever made, and the backlash to the design has shocked and pleased the Italian automaker.
In an interview with Edmunds, Emanuele Carando, Ferrari's global marketing director, said the automaker was prepared to receive polarizing reactions to the Luce. What the company did not expect was the "magnitude" of the backlash— but that hasn’t upset Carando.
