Ferrari has refuted claims that dealers are pressuring buyers to purchase the all-electric Luce, emphasizing it targets a distinct customer base and meets demand expectations.
The Luce is not a volume model
Jun 20, 2026
12:22 pm
What's the storyFerrari has denied claims that its dealers are forcing customers to buy the new all-electric Luce.
The company's Chief Marketing Officer Enrico Galliera said these rumors are false and clarified that the Luce was designed for a different type of customer and not necessarily for long-time Ferrari owners.
No, Ferrari Isn't Forcing Customers To Buy The Luce
Ferrari niega obligar a sus clientes a comprar el Luce, su nuevo eléctrico, para acceder a otras unidades
Ferrari nega condicionar acesso a modelos de edição limitada à compra do carro elétrico Luce
Ferrari: Prisilna prodaja modela Luce naštetila bi ugledu marke
Electric Ferrari Luce paves way for collectors to access coveted Ferraris - electrive.com
Ferrari anima a sus clientes a comprar su polémico eléctrico para avanzar en las listas de espera
Ferrari Reportedly Tells Buyers To Buy Unpopular Luce To Move Up On Wait List
Ferrari smentisce il «vincolo Luce»: nessun obbligo di acquistare l’elettrica per accedere ai modelli esclusivi | MilanoFinanza News
Skipping The Ferrari Luce Could Cost Collectors The Cars They Really Want
Rumors said that Ferrari was forcing customers to buy the Luce, but the company's head of marketing denies those rumors.
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Does the Luce look like a Ferrari to you?
