Ferrari is encouraging wealthy clients to purchase its €550,000 Luce electric car, subtly linking support for the model to improved access to future high-demand supercars.
Luce costs around ₹6 crore
Jun 17, 2026
07:40 pm
What's the storyFerrari is using orders for its new electric car, the €550,000 (₹6 crore) Luce, as a loyalty test for wealthy clients.
The strategy is aimed at ensuring that support for this less popular model could help buyers retain access to more exclusive cars in the future.
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