Rumors said that Ferrari was forcing customers to buy the Luce, but the company's head of marketing denies those rumors.

Ferrari is encouraging wealthy clients to purchase its €550,000 Luce electric car, subtly linking support for the model to improved access to future high-demand supercars.

La marca italiana presenta el Luce como una vía para reforzar la relación con Ferrari y acceder a futuros modelos de producción limitada.

"It is like a restaurant where it is impossible to get a table."

Ferrari’s first EV may be controversial, but for loyal collectors, saying no could make the next dream allocation more difficult.

Ferrari is reportedly integrating the Luce into its allocation system for loyal customers: According to media reports, the electric car is intended to serve

Secondo alcune indiscrezioni, acquistare la Ferrari Luce potrebbe rafforzare il rapporto con Maranello e favorire l'accesso ai modelli più esclusivi

Rumors said that Ferrari was forcing customers to buy the Luce, but the company's head of marketing denies those rumors.

Ferrari has refuted claims that dealers are pressuring buyers to purchase the all-electric Luce, emphasizing it targets a distinct customer base and meets demand expectations.

FERRARI je službeno demantirao glasine da prisiljava klijente na kupnju novog električnog modela Luce. Tvrde da bi takva strategija naštetila ugledu marke i da je Luce namijenjen…