Rumors said that Ferrari was forcing customers to buy the Luce, but the company's head of marketing denies those rumors.

Ferrari is encouraging wealthy clients to purchase its €550,000 Luce electric car, subtly linking support for the model to improved access to future high-demand supercars.

La marca italiana presenta el Luce como una vía para reforzar la relación con Ferrari y acceder a futuros modelos de producción limitada.