News
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
by Cindy Rose June 18 2026
What is getting you up in the morning and what is keeping you awake at night in 2026?
Our industry is at a critical inflection point; on the one hand it's a challenging time to be a CMO and yet the scale of the opportunity has never been greater. WPP’s new mission is to be the trusted growth partner to the world’s leading brands in the era of AI, and bringing this new mission to life with our clients is what motivates me every day. Seeing our teams collaborate, innovate and deliver world-class work that drives real growth for our clients is an absolute privilege and inspiration.
