By Seb Joseph • June 16, 2026 •

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. On at least one afternoon she intends to disappear — onto her balcony, alone, with a glass of wine and a fresh baguette.

“Stepping away from the chaos gives you time to recharge,” said the global growth director at Jellyfish. “And to appreciate that, despite the madness, there are far worse places to spend a week at work.”

She is not, it turns out, alone in this. The Croisette has an introvert class — and it is larger than the industry likes to admit.