Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreCannes LionsCannes is known for glitzy events such as Spotify Beach, but agency executives are under increasing pressure to prove ROI. (Getty Images) ByEwan LarkinLRByLindsay RittenhouseBBByBrian BonillaJune 03, 2026 05:00 AM EDTFeatured StoriesCMO Survival GuideHow CMOs can become CEOs—advice for those seeking the top C-suite job CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.APByAdrianne Pasquarelli10 QuestionsMariana O’Kelly of DonerColle Partners on finding truths hidden in plain sightTNByTim NuddOpinionHow CMOs can align marketing with real business outcomesRRByRaja RajamannarFood & BeverageThe World Cup comes to McDonald’s in Wieden+Kennedy campaignJSByJon Springer