Once best known for its software that helps businesses track customers, sales leads and service requests, Salesforce says it is now moving deeper into artificial intelligence (AI).
The US company has been promoting what it calls the “agentic enterprise,” a model where AI agents work alongside human employees across business functions.
In 2024, Salesforce launched Agentforce, its AI-agent platform, and this month announced a $3.6 billion (€3.14bn) deal to acquire Fin, a customer-service AI company whose agent can answer customer questions and resolve support cases.
“We moved from a standard Customer Relationship Management (CRM) to data, data to AI, AI to the agentic enterprise,” Emilie Sidiqian, Salesforce France CEO, told Euronews Next at the tech conference Vivatech in Paris, France.
“Our positioning is to reinvent the way all enterprises need to embrace the AI revolution,” Sidiqian added.
