New Milan office, workforce expansion, and AI upskilling programs deepen Salesforce’s commitment to Italy as enterprise and public sector adoption of Agentforce accelerates.
Milan / Rome – 16, June, 2026 – Salesforce, the #1 Agentic CRM, today announced plans to invest $1 billion in Italy over the next five years, reinforcing its commitment to AI innovation and economic growth. As part of this investment, Salesforce will open a new office in Milan to support workforce expansion and upskilling programs to drive AI adoption across the country.
The announcement was made by Salesforce Chair and CEO Marc Benioff during his visit to Italy ahead of the Third Annual Rome Conference on AI, Ethics, and Governance.
We are proud to expand our presence in Italy through this major investment. Italy is rapidly becoming one of Europe’s most important centers of AI innovation — fueled by exceptional creativity, entrepreneurial energy, deep industrial expertise, and a national commitment to advancing AI responsibly and ethically.
Marc Benioff, Chair and CEO of Salesforce
