BondsRising rates help asset-rich older households, but pile debt on working-age familiesSoftBank Group and Rakuten have proven popular with retail investors looking to buy corporate bonds thanks to their relatively high yields. (Source photos by Nikkei)SHIKO UEDAJune 18, 2026 05:14 JSTTOKYO -- Japan's retail investors are snapping up corporate bonds to take advantage of their high yields, shifting away from the traditional asset management instruments of stocks and investment trusts.Read NextLatest on Bonds