Eoghan McCabe, CEO, Fin. Image: Fin

Fin raised $250m in debt in March to help fund its AI agents and make 650 new hires.

Salesforce is purchasing Irish customer agent unicorn Fin for approximately $3.6bn, marking the latest in a series of acquisitions aimed at strengthening its enterprise AI capabilities.

Fin was founded as Intercom in 2011 by CEO Eoghan McCabe, chief strategy officer Des Traynor, chief engineer Ciaran Lee, and David Barrett, who works as a front-end developer at the company. The company changed its name to Fin last month after its AI customer agent platform.

The company’s core offering is Fin, the AI service agent that resolves end-to-end customer queries across channels including live chats, email, WhatsApp, phone and Slack. The AI Agent is powered by the company’s proprietary AI model called Apex, purpose-built for customer support.