The interior of Grill & Ground's inaugural Bangkok branch.
SET-listed Pluk Phak Praw Rak Mae Plc (OKJ), operator of Ohkajhu restaurants, has launched "Grill & Ground", a steak-and-salad restaurant concept, aiming to operate 15-20 stores within three years.Chalakorn Eakchaipatanakul, chief executive of OKJ and the executive behind Grill & Ground, said the company decided to launch the new concept to serve a broader range of customer segments across its portfolio through its steak-and-salad offerings.
While Ohkajhu typically serves dishes designed for sharing, Grill & Ground has tailored its portion sizes to better suit solo diners and couples, he said.
He said he believes Grill & Ground will increase customer visit frequency, as Ohkajhu's customers, who typically dine in family groups, tend to visit about once a week.
He said the company recognised the current economic situation and weaker consumer purchasing power as additional factors behind the launch.
