The design of a new Ootoya flagship store, a Japanese restaurant brand under CRG.

Despite rising costs, the Thai restaurant industry is expected to continue expanding this year, according to an executive of Central Restaurants Group Co Ltd (CRG).Nath Vongphanich, chief executive of CRG, anticipates the government's "Thai Chuay Thai Plus" co-payment scheme will help lift sales among small restaurateurs in the second half of 2026.

He said the scheme is expected to boost Thai consumers' purchasing power while it is in effect, supporting industry growth.

The scheme runs from June to September and should provide support to the industry during the low season, said Mr Nath.

Eateries should also benefit from increasing foreign arrivals starting in October as the country enters its tourism high season.