CPRAM's new 'fine-dining' ready meals are designed to bring premium cuisine to consumers at more affordable prices.
The outlook for the restaurant industry in the third quarter remains pessimistic, with high costs, weak consumer spending power and a potential drop in tourist numbers continuing to loom over the industry.Thitid Tassanakajohn, a renowned chef and restaurateur, said the industry saw a brief rebound in the first quarter, supported by a recovery in tourism.
However, in the second quarter, the industry declined due to geopolitical conflict, high energy costs and their ripple effects, making conditions worse than in the second quarter of 2025.
"There is no sign of recovery. Restaurants are now feeling the rising costs of raw materials, packaging and logistics. The third quarter is unlikely to show improvement over the second," he said.
Mr Thitid estimated that total costs have risen by 10-15%. Restaurant operators are unable to raise menu prices because of weak consumer spending, forcing them to absorb the increased expenses.
