Ms Nattamon says the company plans to open five Nai-Pran Mookata locations this year.
BNN Restaurant Group, the operator of Suki Teenoi, has identified an opportunity in the moo krata barbecue restaurant segment and has launched Nai-Pran Mookata, a new moo krata buffet brand.Nattamon Pisankitvanich, managing director of BNN Restaurant Group, said moo krata is a popular dish among Thais, available in every province. She believes that demand for this dish remains strong among Thais.
"There is no specific research paper on the moo krata category, which indicates a lack of major players and shows an opportunity gap in this segment," she said.
Ms Nattamon noted the shabu-shabu/sukiyaki market has not yet reached saturation. The launch of Nai-Pran Mookata enables the company to expand its portfolio and offer new dining options to consumers.
She hopes the new brand will grow into a prominent brand within the company's portfolio.
