An artist's interpretation of the planned Central Khonkaen Campus project.

SET-listed Central Pattana (CPN) is investing 3.8 billion baht in a mixed-use development comprising its second shopping mall in Khon Kaen, a budget hotel and a high-rise condominium project, aiming to capitalise on the province's growing economy and rising urban demand.Nattakit Tangpoonsinthana, chief marketing officer at CPN, said Khon Kaen is a major economic centre in the Northeast with strong potential as a hub for education, government services and healthcare.

"Khon Kaen is the first province in the Northeast to have two Central malls," he said. "We opened Central Khonkaen 16 years ago, and are now launching Central Khonkaen Campus."

The new development, with a gross building area of 62,000 square metres, required an investment of 2.7 billion baht. The site is located on 30 rai on Mittraphap Road, around three kilometres from Central Khonkaen.

While the original mall mainly targets families, Central Khonkaen Campus is designed to serve younger consumers and university students, with a focus on food, lifestyle offerings and a 24-hour gym. The project has a catchment population of more than 56,000 people.