Mr Nattakit (centre left) and Ms Rvisra (second from right) attend a campaign launch event.
SET-listed Central Pattana (CPN), a Thai real estate developer and the operator of Central malls, is joining hands with Central Retail and public and private partners to create a national shopping campaign entitled "Grand Grand Sale 2026", aiming to strengthen Thailand's position as a global shopping hub.CPN and partners are investing more than 1 billion baht to offer up to 80% discounts during the campaign, creating midyear spending momentum in the country.
The campaign runs from May 29 to July 19 at more than 3,000 brands from Central shopping centres, department stores, Central Retail stores and Esplanade Ratchada.
The event is intended to ramp up sales at various Central malls and department stores nationwide, highlighting Thailand's potential as a global shopping destination, noted CPN.
Nattakit Tangpoonsinthana, chief marketing officer of CPN, said the company has promoted Thailand's mid-year shopping season for 17 years, evolving from a sales campaign into a "national shopping extravaganza" that grows larger annually.
