At a Bangkok noodle restaurant made famous by Michelin, delivery drivers arrive one after another to pick up bags of soup and noodles before riding off on their motorcycles.
A common sight in front of the Rung Rueang eatery is riders in green jackets with the Line Man logo. The homegrown delivery operator has gained market share over the years, creating a locally rooted ecosystem that is now expanding beyond its core food delivery service.
“We are transforming our company from a food delivery operator to an AI-driven tech startup with more on-demand services,” CEO Yod Chinsupakul told Nikkei Asia in an interview. Yod also said the company is shooting for an IPO and “the deadline is 2027.” With the funds, he added, “we will invest in technology, particularly in AI.”
Line Man, a consolidated subsidiary of Japan’s LY, the operator of the Line messaging app, has about ten million active monthly users, a seventh of Thailand’s population. It also has 700,000 restaurants on its nationwide roster.
According to research by Singaporean consultancy Momentum Works, Line Man in 2025 held a 41% share of Thailand’s food delivery market as measured by gross merchandise value (GMV). This put it in second place behind Singapore-based Grab, which controlled 47%, and was more than double the 20% share the brand held in 2020, with rivals like Foodpanda retreating and eventually withdrawing from the market.
