Friday, May 29th, 2026 – 12:30 pm
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The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
It’s a lower-cost, high-volume environment where publishers and their partners have room to play around with ad products that would be harder to roll out in a linear TV setting.
The irony is that FAST evokes a simpler era of TV, when you could turn on the set and something would just be on – complete with regularly timed commercial breaks, of course.
