Friday, August 21st, 2026 – 11:50 am

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Longtime readers and podcast listeners – especially those with their eyes fixed on the CTV space – have probably noticed some changes at AdExchanger lately.

Back in July, we rebranded our CTV Roundup newsletter to “Streamlined” and increased the output to twice a week on Tuesdays and Thursdays, rather than just once a week. The idea is to expand the newsletter’s audience to include not just ad tech experts, but also the readership of our sister brand Cynopsis, which includes people who work in TV programming, production and marketing.

Not long after that, AdExchanger senior editors Victoria McNally (that’s me) and Alyssa Boyle started handling the day-to-day management of the Cynopsis newsletter, which hits inboxes on the Mondays, Wednesday and Fridays in between Streamlined issues.